SEAFEST 2026 Logo + Artwork
Celebrating Maine’s Asian community
Client: Khmer Maine
Role: Designer & Illustrator
Scope: Visual Identity, Illustration, Print & Social Media Design, Web Design
SEAFEST is an annual celebration of Southeast Asian heritage created in collaboration with Maine’s Khmer, Thai, Filipino, and Vietnamese communities. The festival brings together food, music, dance, art, and traditions while celebrating the communities shaping Maine today.
For the 2026 festival, I developed a new visual identity inspired by the energy of a Southeast Asian night market: vibrant, layered, welcoming, and full of life.
The identity included a logo, color and typography system, original artwork, print and social media templates, merchandise, and an updated website, creating a cohesive visual language that could carry across the festival and its promotion.
A night market in Maine
The visual direction draws from the color, density, and energy of contemporary Southeast Asian night markets, combining bold typography, saturated color, texture, and illustration.
For the main artwork, I brought together local landmarks, landscapes, food, plants, and cultural references from across Southeast Asia to create a celebratory scene reflecting the different communities behind the festival.
Designed to be practical
Alongside the primary artwork and promotional materials, I created a set of simple, editable Canva templates for SEAFEST’s volunteer team to use for announcements and other social content.
The system was designed to give the team enough flexibility to create new materials themselves while keeping everything visually connected to the larger festival identity.
As an Asian immigrant living in Maine, this project was especially meaningful to me. It was an opportunity to support my community by creating imagery that celebrates the many cultures and traditions we bring to Maine.