Amplify Desmos Math
Amplify creates interactive core curriculum that inspires students to learn in a fun, creative, and challenging way. They partnered with Desmos to build social, collaborative curriculum for K-5 and middle school math, including online learning tools and workbooks.
Scope: Brand Identity refresh, Illustration, Wayfinding system design
Client: Amplify Math
Additional Credits: Todd Rawson (Design Director)
I worked with curriculum developers, under the design direction of Todd Rawson to refresh the visual system for Amplify Math grade bands (K-5, 6-8 and 9-11) to be implemented across its print component covers, and compliments the digital curriculum.
This includes updating the visual language and cover illustrations as well as the wayfinding system of labels for clearly and easily navigating printed materials.
I developed a proof of concept of how to adapt the more visually complex art approach of Grades 6-11 to work for Grades K-5, while still feeling like it's a part of the larger K-12 program.This includes adjusting visual language to align content with the curriculum of Amplify Desmos Math.
Interior spreads of teacher edition & student edition workbooks
Utilizing illustration and color systems to maintaining continuity between print and digital curriculum
