WBUR’s Cooked Newsletter
Cooked: The search for sustainable eats is a newsletter series from WBUR’s Environmental Team to help New England readers understand the environmental and social impact of what they eat. It gives readers advice, tips, recipes for making more sustainable choices.
Scope: Visual Identity/Branding, Logo Design, Social Media Strategy
Additional Credits: Meagan McGinnes (WBUR Senior Editor)
The Cooked series helps readers understand how to reduce their impact on climate change & take actionable steps so they can make a real difference
These are some visual explorations and early iterations of the Cooked logotype.
We want the visual language of the newsletter series to feel playful and approachable. The goal is to make the climate crisis feel less overwhelming by shifting the focus from complexity to practical at-home solutions.
