How can we make a product where you can discover new people through the friends you already have? This is the kind of questions we asked at OkCupid Labs.

OkCupid Labs was a team of developers & designers led by the founders of OkCupid to expand the success of OkCupid to other non-dating areas. The goal is to build new online products in the space of people-meeting-people-online that's not related to dating.

Tallygram was one of those products. It's a Facebook game to get to know your friends (and friends of friends) better. By answering questions and sharing your opinions on all sorts of topics from religion, ethics, lifestyle, sex, you get to know your friends better, and while you're at it, you can discover new people that you might get along with.

Scope: Product Development, User Experience, Branding & Identity, UI Design